Home » In Women We Trust: A cultural shift to the softer side of business by Mary Clare Hunt
In Women We Trust: A cultural shift to the softer side of business Mary Clare Hunt

In Women We Trust: A cultural shift to the softer side of business

Mary Clare Hunt

Published June 30th 2006
ISBN : 9780977729722
Paperback
180 pages
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 About the Book 

If competency wasn’t an issue…who would you rather work with, men or women?”When we asked women that question, the overwhelming majority replied, “women”. That’s no surprise, except it wasnt to honor the sisterhood- it was because they trustedMoreIf competency wasn’t an issue…who would you rather work with, men or women?”When we asked women that question, the overwhelming majority replied, “women”. That’s no surprise, except it wasnt to honor the sisterhood- it was because they trusted the sisterhood.* What are those values that bind women together? (hint: it’s not their price points)* Why are women-only groups on the rise?* How can business become part of these New Girls’ clubs?* Can an entire company become female-friendly?In Women We Trustis written for those outside of the marketing department tasked to provide female-friendly service, yet have no easy parameters to guide them. It’s not about being politically correct- it’s about being personally correct - knowing which “trust points” women value.